Successful Dallas PPC Marketing Campaigns and Their Vital Elements

What drives success in pay-per-click (PPC) marketing? Well, there’s the selection of keywords and strategic bidding; however, they only accomplish the “attraction” part of PPC—what you want is to increase conversion. For this, you’ll need to start optimizing your landing pages with the help of PPC experts so as to take things to the next level.

Five Key Lessons
This is the focus of an article published in Search Engine Journal. It highlighted five lessons learned from landing pages with effective design. They are as follows: (1) Choosing simplicity. Sometimes, a simple landing page with minimal text and just a call to action may be more effective than long-form pages; (2)Test always. Many PPC marketers are testing keywords, ad groups, and ad copy, but some tend to forget that landing pages are also important to test; (3) Ad copy and keywords should match. While this is a lesson often repeated, few people follow through with it; (4) Be different.

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Posted by on April 16, 2015 in Business


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Effective Dallas Web Design with Increasing Mobile Device Dominance

What direction are the trends in web layout heading to? Business 2 Community, an online resource for business strategies including digital and social, published an article on the trending web design layouts this 2015.

Before discussing those trends though, it’s important to learn why they are becoming more significant. It can be traced to the rise of responsive design, which in turn can be traced back to the growth of mobile. In today’s internet usage, 60 percent is mostly mobile. Around 90 percent of adults in the U.S. own a cell phone and from that 90 percent, 58 percent own a smartphone. Moreover, smartphones aren’t the only ones that make up the mobile traffic. You should also count e-readers (32 percent of U.S. adults) and tablets (42 percent).

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Posted by on April 14, 2015 in Business


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Advantages of a Responsive Web Design

A responsive design means that a website is built in a way that permits its contents to be properly viewed on any platform or device. This implies that it is easily navigable and readable whether it is viewed through a desktop computer, a smartphone, a tablet, or any other device. A designer tasked to implement a responsive infrastructure makes sure that the website’s different elements adjust according to the device of a particular visitor. This is in contrast with the traditional method of creating a separate mobile version of the site; here, only one website is maintained and managed.

Nowadays, having a responsive web design has become very important because more and more people are using their smartphones and tablets to search the Web as well as other online activities. Some websites that do not have responsive web design would load the website in its original form even on a portable device, making navigation difficult. Responsive web design ensures positive user experience across all platforms as there is no resizing or endless scrolling needed to view the website.

Website owners should keep abreast on developments regarding responsive web design so that their potential customers would be encouraged to take a look at their sites no matter the device used. Regardless of the industry, a better visitor experience would definitely help a company stay ahead of the competition.

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Posted by on April 13, 2015 in Online Marketing


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Five Surefire Guides to Bolster Social Media for Dallas Businesses

Social media is one of the best tools businesses can use to expand their market base online. Account set up is free and the potential market for business within the social media channels is tremendous. It’s a sea teeming with fishes upon which to cast your marketing net. The question is, are you using your net correctly? If your social media strategy is not giving you desired conversions, you may need to change your approach. A Dallas social media consultant will provide you the following tips to help you maximize your social media.

Be sensitive to your target market’s needs. Learning about their needs will help you interact with them on a more personal level. Scout online forums to know about their issues with the industry. Minimize promotional pitches; instead, focus on their concerns and find ways to subtly position your offerings as a solution to their problems.

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Posted by on April 12, 2015 in Business


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Search Engine Optimization Done Right

How do you search for a particular website? Unless you actually know the exact URL of a site, you will need to rely on search engines to help you find results close to your topic of inquiry. By understanding this logic, you can appreciate the worth of search engine optimization (SEO), especially for businesses that use their websites to generate exposure and visibility.

Yet, even with SEO, not all websites are guaranteed to be prominently featured on search engine results pages. With so many sites competing for top spots, it seems difficult for smaller and newer businesses to make a splash. Optimization is pretty much a standard for any business looking to market online, and it is inevitable that their websites will come face-to-face with each other. With the right approach to optimization, however, even the most modest companies can find an audience on the Web.

To get search optimization right, businesses need to look beyond just peppering their sites with keywords. Stable and organized website structures are favored by search engines, especially if the pages have proper links. Good and quality content is also held in high regard; search engine algorithms are specifically designed to recognize genuinely written content while penalizing otherwise. Businesses could also turn to marketing agencies that offer comprehensive SEO services; such companies have an intimate familiarity with optimization strategies that will come in handy for businesses.


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Have You Found the Right Dallas SEO Company Partner for Your Business?

Search Engine Optimization (SEO) involves intricate technical mediation to obtain the desired results: to create a strong presence online. As a business owner still new to the concept, you would sooner realize that it’s far more viable to have a reliable Dallas SEO company like Online Marketing Tree to handle all your online marketing needs. To attempt to go it alone without the technical expertise will not only risk wasting your money, but may also accomplish the opposite effect; dubious SEO work can get you penalized by the search engines, which could lead to a tremendous drop of your search ranking, adversely affecting your online visibility.

There are thousands of SEO firms and most of them offer almost the same services. The question is, how do you find the one you can trust?

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Posted by on April 10, 2015 in Business


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Dallas Web Design: Things to Consider for Website Upgrade This Year

With easier web access via different platforms, businesses big and small may now reach more customers through responsive websites that are well-suited for any device. Using content management systems (CMS) like WordPress had become more convenient in recent years with their user-friendly features for online marketing.

Designing an effective website for a business is easier said than done. This is why outsourcing web design tasks to online marketing companies like has become the general and cost-effective practice for business owners, particularly for small- to medium-scale enterprises. A skilled web developer from such companies would be able to guide you through the intricate online marketing industry, and may even offer free marketing analysis.

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Posted by on April 8, 2015 in Business


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