NAP: So Simple Yet So Significant in SEO

18 Jan

Your business name, address, and phone number (NAP) are one of the most basic information about your company. Indicating them in your pages and in local directories should be easy-breezy. As you tackle your online presence with a comprehensive marketing campaign, however, they’re among the most common data that are neglected along the way.

While they are basic or simple information, they also pose great risks to your brand when they are incorrectly published on any online page. On a practical level, wrong information can mislead or confuse your target audience and make you appear unprofessional, which can drive customers away. Some errors may even lead them to your competition if you have similar names.

When it comes to the technical aspects, you have to be concerned that Google uses your NAP to analyze your business and categorize it in their search rankings. Even the tiniest inconsistencies like formatting and punctuation differences (Lamar St. versus Lamar Street) can cause your rankings to drop. Also make sure that your pages clearly indicate your multiple locations or phone numbers, if applicable.

Obviously, you have to perform thorough audits and revisions, but it shouldn’t be limited to your website. You have to scan your social media pages and your entries in your online directories or review sites to make sure that there are no discrepancies or misleading information. Consider enlisting professional SEO services to have these things handled efficiently.


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