Advantages of a Responsive Web Design

13 Apr

A responsive design means that a website is built in a way that permits its contents to be properly viewed on any platform or device. This implies that it is easily navigable and readable whether it is viewed through a desktop computer, a smartphone, a tablet, or any other device. A designer tasked to implement a responsive infrastructure makes sure that the website’s different elements adjust according to the device of a particular visitor. This is in contrast with the traditional method of creating a separate mobile version of the site; here, only one website is maintained and managed.

Nowadays, having a responsive web design has become very important because more and more people are using their smartphones and tablets to search the Web as well as other online activities. Some websites that do not have responsive web design would load the website in its original form even on a portable device, making navigation difficult. Responsive web design ensures positive user experience across all platforms as there is no resizing or endless scrolling needed to view the website.

Website owners should keep abreast on developments regarding responsive web design so that their potential customers would be encouraged to take a look at their sites no matter the device used. Regardless of the industry, a better visitor experience would definitely help a company stay ahead of the competition.

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Posted by on April 13, 2015 in Online Marketing


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