Responsive Web Design: Why Bother?

Put yourself in the shoes of an internet user for a moment. You’re using your mobile device to look for a shop to buy something you need and you want to check the prices and other information. You find a website and when you open it you have to zoom, pan, and scroll a lot to view the information. Wouldn’t that be frustrating? For most users, it is—and their next step would be to leave the site. Sometimes they won’t even bother trying to view it; they’ll just leave right away if the site is not optimized for their devices.

You should care about this if you have a website for your business. Why? Mobile devices, particularly smartphones and tablets, have a significant and steadily growing share on what people use to search the internet. You definitely want your site to be viewable and usable on these devices.

What’s your play, then? One of the viable options is responsive web design (RWD). This is a design approach where the website detects the device and responds according to the screen size. This offers mobile users optimal experience and allows for a single URL for your website, making maintenance easier compared to having a separate mobile site. What’s more, Google favors responsive websites. In today’s multi-device scene, RWD could be your best bet.

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Posted by on April 7, 2015 in Internet Marketing


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SEO Mistakes Website Owners Should Avoid

Over the past few years, search engine optimization (SEO) has shown its supremacy as an online marketing technique. The only thing that users should do to maximize its power is to be extra careful when using its tools. Here are some common mistakes a lot of marketers, particularly the neophytes, unknowingly commit now and then.

Not Sounding Natural

Believe it or not, search engine crawlers are now smarter than ever. You can’t trick them into indexing your website by simply stuffing your pages with keywords. Neither will search engines rank your website high if you fail to sound natural when inserting the keywords in your content. The less natural you sound, the more suspicious the crawlers will be.

Not Creating Specific Listings

You are given the opportunity to enter each of your services areas into listings. Maximize this feature. It would surely require more work to create a listing for your business in each of the communities and cities you serve, but it would yield bigger returns since more potential customers will be able to find you. This is exactly what local listing services offered by search engines are about.

Poor Content

Gone are the days when you can make multiple pages of poor content to increase your website’s visibility faster. This tactic is not just ignored by search engines; it can even be grounds for penalty. Create just enough pages with unique, relevant, and high-quality content. After all, the newest algorithms place a premium on quality over quantity.


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Dallas Social Media Marketing: Get to Know Google+ and Its Circles

In 2011, Google introduced its own social network called Google+ that apparently raised tension in social media space. Equipped with new tools in their product, Google+ has proven to be quite useful particularly for online marketers. Local companies may now be able to gain online presence directly from Google.

If you have just heard of Google+, it’s about time that you consult online marketing companies like to help with your social media needs. These companies apply a variety of marketing channels like Google+ to increase client revenues and even offer complementary marketing analysis for first-time inquiries. This relatively young social network has a lot to offer your company.

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Posted by on April 6, 2015 in Business


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Web Design in Dallas: Watch Out for the Penguin

Web design trends this year go beyond being responsive into keeping online readers glued to your website. All your web design efforts, however, will be a waste if your site failed a look-see from Google Penguin.

Penguin is Google’s spam eradicator algorithm designed to ensure users of the best search results and spam-free content. Even if your web design includes infographics and maps for online readers, Penguin may demote or remove it from results pages if it detects bogus content on the site. Read the rest of this entry »


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More Than Just Connecting: Facebook Marketing

Facebook started out as a way to connect people, from old friends, to teachers, to relatives in another country. It was a great way to stay in touch with everyone you know and stay abreast of what they’ve been up to. Over time, though, it has evolved into an essential online marketing tool for many businesses. Its millions and millions of users make it a way for companies to make themselves and their products known.

One of the things to remember when using Facebook for SEO is that besides wall posts, links, media such as photos and videos, and notes are equally important. External content such as blog posts should be keyword optimized, especially in the title. Remember that these can appear on search results as well. Read the rest of this entry »


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A Good Website Has Solid Web Design

While web designers have their own idea of how to build their website, there are still certain elements that are essential for every website. They are:

  • Space and white space – space is crucial to any website because it controls the readability and the ease of navigation. It is important for creating a focus for users and good use of space can make some elements stand out.

  • Unique typography – you would notice that companies may have their own font style. This helps customers associate them with that font as well as distinguish them from their competitors.

  • Simple navigation – it should be easy for users to get around the website and not get lost. Don’t overwhelm the site with dozens of menus, and try to group them so that it is easier to jump pages.

  • Flat design – while it may have been amazing to see 3D graphics on websites in the past, people are starting to tone down. Nowadays, simplicity is key. Minimalist designs are more appealing today and makes the site look clean.

  • About Us page – this is a must for any website. Users who want to know more about a company would look for this page and expect to see who they are, what they do, and maybe some history.

These are only a few elements that every website should make use of. As time goes by, however, people’s preferences may change and the website design should adjust accordingly to keep up.


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The Most Common SEO Myths

SEO’s ever-changing landscape, with all the shifting algorithms and regular updates on search-influencing factors, makes it a field bound to swirl with myths formed from outside. Some of these misconceptions have been around so that they sound pretty common—to the detriment of SEO marketers and their clients alike. Here are some of them:

It’s all about keywords and links – While keywords and links certainly play a huge role in effective SEO, they aren’t the only driving factors. Everything related to web design, content and development —from responsive web design to content quality and optimization—plays a role in driving up the site’s ranking in organic web searches. Read the rest of this entry »


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