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Tag Archives: dallas seo

SEO Mistakes Website Owners Should Avoid

Over the past few years, search engine optimization (SEO) has shown its supremacy as an online marketing technique. The only thing that users should do to maximize its power is to be extra careful when using its tools. Here are some common mistakes a lot of marketers, particularly the neophytes, unknowingly commit now and then.

Not Sounding Natural

Believe it or not, search engine crawlers are now smarter than ever. You can’t trick them into indexing your website by simply stuffing your pages with keywords. Neither will search engines rank your website high if you fail to sound natural when inserting the keywords in your content. The less natural you sound, the more suspicious the crawlers will be.

Not Creating Specific Listings

You are given the opportunity to enter each of your services areas into listings. Maximize this feature. It would surely require more work to create a listing for your business in each of the communities and cities you serve, but it would yield bigger returns since more potential customers will be able to find you. This is exactly what local listing services offered by search engines are about.

Poor Content

Gone are the days when you can make multiple pages of poor content to increase your website’s visibility faster. This tactic is not just ignored by search engines; it can even be grounds for penalty. Create just enough pages with unique, relevant, and high-quality content. After all, the newest algorithms place a premium on quality over quantity.

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NAP: So Simple Yet So Significant in SEO

Your business name, address, and phone number (NAP) are one of the most basic information about your company. Indicating them in your pages and in local directories should be easy-breezy. As you tackle your online presence with a comprehensive marketing campaign, however, they’re among the most common data that are neglected along the way.

While they are basic or simple information, they also pose great risks to your brand when they are incorrectly published on any online page. On a practical level, wrong information can mislead or confuse your target audience and make you appear unprofessional, which can drive customers away. Some errors may even lead them to your competition if you have similar names. Read the rest of this entry »

 

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