Over the past few years, search engine optimization (SEO) has shown its supremacy as an online marketing technique. The only thing that users should do to maximize its power is to be extra careful when using its tools. Here are some common mistakes a lot of marketers, particularly the neophytes, unknowingly commit now and then.
Not Sounding Natural
Believe it or not, search engine crawlers are now smarter than ever. You can’t trick them into indexing your website by simply stuffing your pages with keywords. Neither will search engines rank your website high if you fail to sound natural when inserting the keywords in your content. The less natural you sound, the more suspicious the crawlers will be.
Not Creating Specific Listings
You are given the opportunity to enter each of your services areas into listings. Maximize this feature. It would surely require more work to create a listing for your business in each of the communities and cities you serve, but it would yield bigger returns since more potential customers will be able to find you. This is exactly what local listing services offered by search engines are about.
Gone are the days when you can make multiple pages of poor content to increase your website’s visibility faster. This tactic is not just ignored by search engines; it can even be grounds for penalty. Create just enough pages with unique, relevant, and high-quality content. After all, the newest algorithms place a premium on quality over quantity.