Tag Archives: dallas

Successful Dallas PPC Marketing Campaigns and Their Vital Elements

What drives success in pay-per-click (PPC) marketing? Well, there’s the selection of keywords and strategic bidding; however, they only accomplish the “attraction” part of PPC—what you want is to increase conversion. For this, you’ll need to start optimizing your landing pages with the help of PPC experts so as to take things to the next level.

Five Key Lessons
This is the focus of an article published in Search Engine Journal. It highlighted five lessons learned from landing pages with effective design. They are as follows: (1) Choosing simplicity. Sometimes, a simple landing page with minimal text and just a call to action may be more effective than long-form pages; (2)Test always. Many PPC marketers are testing keywords, ad groups, and ad copy, but some tend to forget that landing pages are also important to test; (3) Ad copy and keywords should match. While this is a lesson often repeated, few people follow through with it; (4) Be different.

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Posted by on April 16, 2015 in Business


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Effective Dallas Web Design with Increasing Mobile Device Dominance

What direction are the trends in web layout heading to? Business 2 Community, an online resource for business strategies including digital and social, published an article on the trending web design layouts this 2015.

Before discussing those trends though, it’s important to learn why they are becoming more significant. It can be traced to the rise of responsive design, which in turn can be traced back to the growth of mobile. In today’s internet usage, 60 percent is mostly mobile. Around 90 percent of adults in the U.S. own a cell phone and from that 90 percent, 58 percent own a smartphone. Moreover, smartphones aren’t the only ones that make up the mobile traffic. You should also count e-readers (32 percent of U.S. adults) and tablets (42 percent).

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Posted by on April 14, 2015 in Business


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Have You Found the Right Dallas SEO Company Partner for Your Business?

Search Engine Optimization (SEO) involves intricate technical mediation to obtain the desired results: to create a strong presence online. As a business owner still new to the concept, you would sooner realize that it’s far more viable to have a reliable Dallas SEO company like Online Marketing Tree to handle all your online marketing needs. To attempt to go it alone without the technical expertise will not only risk wasting your money, but may also accomplish the opposite effect; dubious SEO work can get you penalized by the search engines, which could lead to a tremendous drop of your search ranking, adversely affecting your online visibility.

There are thousands of SEO firms and most of them offer almost the same services. The question is, how do you find the one you can trust?

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Posted by on April 10, 2015 in Business


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Dallas Web Design: Things to Consider for Website Upgrade This Year

With easier web access via different platforms, businesses big and small may now reach more customers through responsive websites that are well-suited for any device. Using content management systems (CMS) like WordPress had become more convenient in recent years with their user-friendly features for online marketing.

Designing an effective website for a business is easier said than done. This is why outsourcing web design tasks to online marketing companies like has become the general and cost-effective practice for business owners, particularly for small- to medium-scale enterprises. A skilled web developer from such companies would be able to guide you through the intricate online marketing industry, and may even offer free marketing analysis.

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Posted by on April 8, 2015 in Business


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Dallas Social Media Marketing: Get to Know Google+ and Its Circles

In 2011, Google introduced its own social network called Google+ that apparently raised tension in social media space. Equipped with new tools in their product, Google+ has proven to be quite useful particularly for online marketers. Local companies may now be able to gain online presence directly from Google.

If you have just heard of Google+, it’s about time that you consult online marketing companies like to help with your social media needs. These companies apply a variety of marketing channels like Google+ to increase client revenues and even offer complementary marketing analysis for first-time inquiries. This relatively young social network has a lot to offer your company.

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Posted by on April 6, 2015 in Business


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