Tag Archives: marketing

Successful Dallas PPC Marketing Campaigns and Their Vital Elements

What drives success in pay-per-click (PPC) marketing? Well, there’s the selection of keywords and strategic bidding; however, they only accomplish the “attraction” part of PPC—what you want is to increase conversion. For this, you’ll need to start optimizing your landing pages with the help of PPC experts so as to take things to the next level.

Five Key Lessons
This is the focus of an article published in Search Engine Journal. It highlighted five lessons learned from landing pages with effective design. They are as follows: (1) Choosing simplicity. Sometimes, a simple landing page with minimal text and just a call to action may be more effective than long-form pages; (2)Test always. Many PPC marketers are testing keywords, ad groups, and ad copy, but some tend to forget that landing pages are also important to test; (3) Ad copy and keywords should match. While this is a lesson often repeated, few people follow through with it; (4) Be different.

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Posted by on April 16, 2015 in Business


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Dallas Social Media Marketing: Get to Know Google+ and Its Circles

In 2011, Google introduced its own social network called Google+ that apparently raised tension in social media space. Equipped with new tools in their product, Google+ has proven to be quite useful particularly for online marketers. Local companies may now be able to gain online presence directly from Google.

If you have just heard of Google+, it’s about time that you consult online marketing companies like to help with your social media needs. These companies apply a variety of marketing channels like Google+ to increase client revenues and even offer complementary marketing analysis for first-time inquiries. This relatively young social network has a lot to offer your company.

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Posted by on April 6, 2015 in Business


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