Positive Effects of Web Design on Customers

If your business highly depends on your website for profit and attracting customers, you should put a lot of thought in its design. Business isn’t just about revenue; it’s also about connecting with your customers. Effective web design is definitely a factor that can help.

The Look

Aesthetic appeal is something that a website’s visitor notices first. Within a few seconds, he or she can immediately form a decision whether to buy your products or not. Consistency in design is important no matter what page a visitor is on. The colors, themes, and textures you choose also have an impact on consumers.

 

NAP: So Simple Yet So Significant in SEO

Your business name, address, and phone number (NAP) are one of the most basic information about your company. Indicating them in your pages and in local directories should be easy-breezy. As you tackle your online presence with a comprehensive marketing campaign, however, they’re among the most common data that are neglected along the way.

While they are basic or simple information, they also pose great risks to your brand when they are incorrectly published on any online page. On a practical level, wrong information can mislead or confuse your target audience and make you appear unprofessional, which can drive customers away. Some errors may even lead them to your competition if you have similar names.