Tag Archives: seo dallas

Search Engine Optimization Done Right

How do you search for a particular website? Unless you actually know the exact URL of a site, you will need to rely on search engines to help you find results close to your topic of inquiry. By understanding this logic, you can appreciate the worth of search engine optimization (SEO), especially for businesses that use their websites to generate exposure and visibility.

Yet, even with SEO, not all websites are guaranteed to be prominently featured on search engine results pages. With so many sites competing for top spots, it seems difficult for smaller and newer businesses to make a splash. Optimization is pretty much a standard for any business looking to market online, and it is inevitable that their websites will come face-to-face with each other. With the right approach to optimization, however, even the most modest companies can find an audience on the Web.

To get search optimization right, businesses need to look beyond just peppering their sites with keywords. Stable and organized website structures are favored by search engines, especially if the pages have proper links. Good and quality content is also held in high regard; search engine algorithms are specifically designed to recognize genuinely written content while penalizing otherwise. Businesses could also turn to marketing agencies that offer comprehensive SEO services; such companies have an intimate familiarity with optimization strategies that will come in handy for businesses.


Tags: , ,

More Than Just Connecting: Facebook Marketing

Facebook started out as a way to connect people, from old friends, to teachers, to relatives in another country. It was a great way to stay in touch with everyone you know and stay abreast of what they’ve been up to. Over time, though, it has evolved into an essential online marketing tool for many businesses. Its millions and millions of users make it a way for companies to make themselves and their products known.

One of the things to remember when using Facebook for SEO is that besides wall posts, links, media such as photos and videos, and notes are equally important. External content such as blog posts should be keyword optimized, especially in the title. Remember that these can appear on search results as well. Read the rest of this entry »


Tags: , ,

What to Avoid When Using SEO for Your Website

Search engine optimization is the process of positively influencing a website’s visibility in search results, thereby attracting more visitors. Although it sounds easy, SEO is a delicate process that involves numerous techniques to help a website become more noticeable and still abide by the rules set by major search engines like Google and Bing. The right SEO approach can do wonders for your website while missing a few key steps can have damaging effects.

Faulty Site Structure

A faulty site structure will almost always be difficult to use for your customers, burying content that could otherwise be useful. Inefficient navigation is the source of the problem here, and it could be resolved if the web developer incorporates SEO practices throughout the process of building the site. If the content on your website takes too much effort for your visitors to read, it’s time to restructure for easier navigation. For instance, you can use breadcrumbs and drop-down menus for easier access. Read the rest of this entry »


Tags: , ,