Tag Archives: SEO

Have You Found the Right Dallas SEO Company Partner for Your Business?

Search Engine Optimization (SEO) involves intricate technical mediation to obtain the desired results: to create a strong presence online. As a business owner still new to the concept, you would sooner realize that it’s far more viable to have a reliable Dallas SEO company like Online Marketing Tree to handle all your online marketing needs. To attempt to go it alone without the technical expertise will not only risk wasting your money, but may also accomplish the opposite effect; dubious SEO work can get you penalized by the search engines, which could lead to a tremendous drop of your search ranking, adversely affecting your online visibility.

There are thousands of SEO firms and most of them offer almost the same services. The question is, how do you find the one you can trust?

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Posted by on April 10, 2015 in Business


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What to Avoid When Using SEO for Your Website

Search engine optimization is the process of positively influencing a website’s visibility in search results, thereby attracting more visitors. Although it sounds easy, SEO is a delicate process that involves numerous techniques to help a website become more noticeable and still abide by the rules set by major search engines like Google and Bing. The right SEO approach can do wonders for your website while missing a few key steps can have damaging effects.

Faulty Site Structure

A faulty site structure will almost always be difficult to use for your customers, burying content that could otherwise be useful. Inefficient navigation is the source of the problem here, and it could be resolved if the web developer incorporates SEO practices throughout the process of building the site. If the content on your website takes too much effort for your visitors to read, it’s time to restructure for easier navigation. For instance, you can use breadcrumbs and drop-down menus for easier access. Read the rest of this entry »


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NAP: So Simple Yet So Significant in SEO

Your business name, address, and phone number (NAP) are one of the most basic information about your company. Indicating them in your pages and in local directories should be easy-breezy. As you tackle your online presence with a comprehensive marketing campaign, however, they’re among the most common data that are neglected along the way.

While they are basic or simple information, they also pose great risks to your brand when they are incorrectly published on any online page. On a practical level, wrong information can mislead or confuse your target audience and make you appear unprofessional, which can drive customers away. Some errors may even lead them to your competition if you have similar names. Read the rest of this entry »


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