Put yourself in the shoes of an internet user for a moment. You’re using your mobile device to look for a shop to buy something you need and you want to check the prices and other information. You find a website and when you open it you have to zoom, pan, and scroll a lot to view the information. Wouldn’t that be frustrating? For most users, it is—and their next step would be to leave the site. Sometimes they won’t even bother trying to view it; they’ll just leave right away if the site is not optimized for their devices.
You should care about this if you have a website for your business. Why? Mobile devices, particularly smartphones and tablets, have a significant and steadily growing share on what people use to search the internet. You definitely want your site to be viewable and usable on these devices.
What’s your play, then? One of the viable options is responsive web design (RWD). This is a design approach where the website detects the device and responds according to the screen size. This offers mobile users optimal experience and allows for a single URL for your website, making maintenance easier compared to having a separate mobile site. What’s more, Google favors responsive websites. In today’s multi-device scene, RWD could be your best bet.